From The CEO
It's now 10 years since MRC first exhibited at the IDS Cologne, the world's largest dental exhibition. In 1997 the MRC display consisted of just one table in a booth shared with Dentramar BV who sold many other products.
Now, in 2007, the MRC booth has grown to 7 meters x 8 meters, and has a team of eight people.
Back then, we had only two products and not many customers in Europe. Now, ten years on, we have a comprehensive range of some 20 appliance designs for the expanding needs of the Dental and Orthodontic Practice. Our distribution is also widespread with most countries in Europe using substantial numbers of all appliances in the MRC range.
So what has fuelled this growth? My opinion is that education has been the most important aspect. Once it is understood that myofunctional habits are the key causes of poor facial growth, malocclusion and TMJ disorder, then treatment soon becomes mandatory.
The MRC range is the only one of its kind available to treat these problems effectively and with minimal chair time.
MRC Team - IDS, Germany 2007
At IDS in 2007 it was great to discuss uses of the TRAINER and MYOBRACE® appliance systems with doctors from all over the world. In addition, I traveled to Russia and presented the latest information on the MYOBRACE® to a packed room of Orthodontists and Dentists in Moscow. There was one clear message in all of this - despite the amount of very good educational material, the general questions I received indicated that there was a need for more clinical tips on how and when to use the appliances and what cases were showing more success.
We all now see how widespread the myofunctional problem is.
The introduction of the INFANT TRAINER as a preventive device was well-accepted by the dentists seeing children in the primary dentition.
I presented the new 3D explanation of how malocclusion occurs in various configurations, which directly relates to the dysfunctional lip and tongue function.
In future issues of this newsletter, we will focus on just one MRC product per issue and provide short clinical tips for patient selection and management to get the best results. Many of these tips will not be in the manuals yet as they have grown from my own clinical experience and that of other doctors using the MRC approach.
Next month we will start with the all-popular T4K and also give you information on the latest update to the T4K, which is to be released in the next few months.
If you have specific questions that you would like answered in future eNewsletter publications, please direct your questions to our eNewsletter editor.
Dr Chris Farrell BDS (Syd Uni)
CEO and Founder