In this Issue
From the CEO - Dr Chris Farrell.
Scientifically Speaking - Introducing Dr German Ramirez.
MRC Global - Sales data and feedback from around the world with Damien O'Brien.
From the CEO
MRC are world leaders when it comes to advanced design technology within the field of oral appliances for orthodontics, TMJ treatment and sports mouth-guards.
The application of this technology has further developed with the addition of a new interactive web site providing clearer communication of concepts in Orthodontics, soft tissue dysfunction and MRC’s appliances.
In late 2004 MRC introduced the TMD appliance. This combined with the successful TMJ Appliance, creates a complete TMJ System. Simple, quick, effective. Now it’s possible to treat headaches, clicking jaws and other symptoms, with one system.
With the introduction of the Myobrace, MRC is now also at the cutting edge of dual-molded appliance technology with the patented Dynamicore. A breakthrough providing Active Arch developement. It’s a powerful new system to straighten teeth.
MRC’s new educational CD-ROMs and DVDs are engineered to allow easy navigation. Puts the important facts, videos and animations at your fingertips. Links to more detailed information and downloads on the website. “Makes us all expert lecturers”.
In 2004, MRC appointed the position of Chief Scientific Researcher to Dr. German Ramirez. He is currently coordinating research programs around the world.
MRC has progressed substantially in 2004 and having diversified computer-aided design technology into the fiercely-competitive sports mouthguard market. This experience was acknowledged when MRC was appointed by Shock Doctor, Inc, the dominators of the North American retail mouth-guard market, to design their entire 2004 premium mouth-guard range.
Have you ever heard the saying: “Imitation is the greatest form of flattery?”. In Europe, a few appliances are popping up which appear to be following our lead. So far seen in Finland, France and Italy. Unfortunately, all lack the design expertise and quality of manufacture enjoyed by many thousands of MRC users around the world. On the positive side, it is great to see many years of pioneering, being well accepted.
We will be at IDS 2005 with the largest display of oral appliance technology in MRC’s history. Big announcements, sneak previews and opportunity to experience all the MRC appliance systems, hands-on.
I look forward to presenting these to you there.
Dr Chris Farrell BDS (Syd Uni)
CEO and Founder of Myofunctional Research Co.
Dear Friends and Colleagues.
Last year I had the opportunity to become a member of the great MRC family, when I was appointed as Chief Scientific Researcher. This allowed me to be in contact and to meet a lot of people around the world who share the dream of communicating Dr. Chris Farrell’s message:
“To treat malocclusions we need first to understand its aetiology, Soft Tissue Dysfunction”.
Today I want to present you the first MRC eNewsletter which I expect to continue editing frequently in addition to my own existing Newsletter. In this eNewsletter, I intend to include questions that I have received from colleagues about the Trainer system, the answers I provided, notes about current or developing research as well as publications that may explain and provide scientific support to the Trainer system.
In this way, I hope to give you useful information to show those colleagues who still have doubts about the advantages that this system has over the traditional methods of treatment.
We need to maintain open communication sharing our experiences, successes, doubts and even failures, to educate others with our experiences and facilitating the daily work of each member of this family.
Furthermore, I want to invite you to continue sharing with me your questions, doubts and comments about the Trainer system, as YOU are my greatest stimulus to initiate this communication.
My best wishes,
German O. Ramirez-Yañez
MRC Chief Scientific Researcher
MRC Global - A World Perspective
It is an exciting time as MRC awareness continues to grow matched by an ongoing increase in sales globally.
We welcome our new dealers in Colombia, Percoden. Their focus on the MRC appliances and techniques in exposing them to doctors sees a good beginning of business for them.
India continues to grow well under the leadership of Sales Manager: Mr. Jagannatha.
Great growth in Vietnam Mr. Robert Kok!
Also Philippines increases it's sales supported by the new MRC Systems CD-ROM making business easier and easier for communication of the message throughout the country with JRLT Trading Representatives and sub-dealers. JRLT Trading General Manager Mr. Roden Tuazon comments:
"The efforts put in to expand business and create awareness in the beginning have definitely paid off and the new materials created by MRC continue to make things easier and easier!"
More and more doctors are becoming aware of the soft tissue dysfunction issue and the volume of cases globally proving the difference that the appliances make to the facial growth, habit patterns and dental and skeletal form is creating a clear wave of understanding and application with the MRC Appliances.
The newly engineered website www.myoresearch.com and new materials coming from the research, marketing and education departments are creating great support to facilitate this wave of growth. This is an exciting time for MRC globally!
MRC Global Sales & Training Executive
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